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CV Marketing Director, Marketing Manager, Brand Manager, Business Development

Marketing Director, Marketing Manager, Brand Manager, Business Development

Resume built for oil and gas job opportunities by a jobseeker with experience in Marketing Director, Marketing Manager, Brand Manager, Business Development - would you like to offer this candidate a job/contract employment?

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CV/Resume ID no.: 104105

Location (Residence): La Crosse, United States
Citizenship: United States
  Native: English United States
  Other: None
Education & Experience: Work Authorization & Relocation:
  Bachelors in Business/marketing

Years of Experience: 29 years
Authorized to work in:
   United States
Present Location:
   United States, La Crosse
   Anywhere (International)
Category Subcategory Ability Experience
Sales/Marketing Marketing Experienced 22 years
Management Sales/Marketing Experienced 38 years
CV/Resume Details
1. Summary (Cover Letter) - CV/Resume Part 1 [Mandatory]

Brand Management / Market Research / Strategic Positioning
Talented, results-producing visionary with a proven record of accomplishment in planning and leading comprehensive business and marketing strategies in support of business goals and objectives. Expertise in directing the creation of marketing tools and steering the execution of business, sales and marketing programs. Demonstrated success in driving growth in targeted vertical markets through implementation of key projects. Solid leadership skills; able to build and guide top-performing marketing and sales teams. Adept at communicating with management, suppliers, trade associations and internal departments to coordinate overall marketing efforts. Key Strengths include:

Strategic Market Planning New Market Penetration
Marketing Collateral Development Market Research & Analysis
Web Development & Management Team Building & Management
Brand Positioning Project Management

2. Work Experience - CV/Resume Part 2 [Mandatory]

The Trane Company – La Crosse, Wisconsin

Defined North American commercial equipment strategy including the development, execution, and management of a comprehensive marketing plan. Communicate with customers, management, internal departments, and suppliers and trade associations to coordinate overall marketing effort in accordance with corporate goals. Plan and carry out North American market research and analyses. Played an integral role in business development and product development activities. Served as thought leader in key industry associations and external events including Green Buildings, Building Automation, Global Warming and Energy Efficiency. Led and directed forward-thinking marketing team. Prepared and managed multi-million marketing budget.

The Trane Company- La Crosse, Wisconsin

Defined the strategy for the Global Aftermarket Parts business including the development, execution, and management of a comprehensive business plan encompassing integrated business, marketing and sales initiatives designed to penetrate and grow targeted markets. Oversaw a comprehensive market and business assessment in conjunction with Bain and Company, culminating in executive endorsement by both the Residential and Commercial product groups of the plan including a multi-year financial commitment to achieve the objectives. This strategy entailed shifting the business from being a warranty provider of parts to being a full-line supplier of parts, services and supplies to the marketplace with a special focus on Trane and American Standard equipment dealers. Responsibilities included a wide range of business, marketing, and sales tools including:

Developed and led global meetings for over 400 District Managers and Parts Executives
Oversaw the selection of and additional of product lines including product rollouts
Directed new store expansions
Designed Trane Parts Center logo and signage
Developed Showroom design and merchandising programs
Oversaw Promotional materials
Directed the addition of outside sales personnel
Created and implemented Parts on Wheels program
Developed Self-serving owner stocking incentives
Executed Dealer loyalty programs tied to new equipment programs focusing on “Customers for Life” approach
Envisioned and created the PARTners in Excellence training programs
Establishment of measurements including quotas, scorecarding and best practices and internal systems to measure gross profit percentage and dollars by product line, customer type, and promotional offering.

Overall results were congruent with objectives resulting in desired profit goals and return on investment objectives.

The Trane Company- La Crosse, Wisconsin

Envisioned, developed and led the implemented of several significant systems projects providing state-of –the-art order entry, inventory management, parts identification and claims processing systems. The projects involved concept creation, scope definition, executive buy-in and funding, software procurement and/or development, project management, marketing communications, training materials and implementation plans involving 200+ distributors. These systems resulted in increased customer satisfaction, increased productivity for both our distributors and headquarters personnel as well as in-depth quality feedback. Specific projects included:
Automated Order Entry System – allowing 200+ distributors to check inventory and order parts electronically.
Electronic Parts Identification System – CATS- which allows distributors to identify parts for all commercial as well as residential equipment in less than one minute. This also included a less-featured version, CATSPaw which was available to dealers and servicers allowing on-site lookup of parts.
Automated Claims System – ACS- which allowed distributors to electronically file equipment and parts warranty claims receiving reimbursement to their accounts within three days of submission.

3. Education & Training - CV/Resume Part 3 [Mandatory]

Bachelor of Science Degree, Marketing • Viterbo College, La Crosse Wisconsin

American Management Association Leadership Training
Business Transformation/Reengineering – Dr. Michael Hammer
Just-in-time (JIT) and Demand Flow Technology (DFT) Training

4. Computer Skills - CV/Resume Part 4 [Mandatory]
Microsoft Office including Word, Excel and Microsoft
5. Other Skills - CV/Resume Part 5 [Optional]
Project Management
6. Additional Information - CV/Resume Part 6 [Optional]


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Marketing Director, Marketing Manager, Brand Manager, Business Development
CV/Resume ID no.: 104105

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