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CV 20+ years experience in sales & marketing, Al Jazera UPVC Factory, Abu Dhabi United Arab Emirates

20+ years experience in sales & marketing, Al Jazera UPVC Factory, Abu Dhabi United Arab Emirates

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CV/Resume ID no.: 108520

Location (Residence): Abu Dhabi, United Arab Emirates
Citizenship: India
  Native: Tamil, Hindi
  Other: Arabic UAE, English United Kingdom
Education & Experience: Work Authorization & Relocation:
  Bachelors in B.A (Economics)

Years of Experience: 18 years
Authorized to work in:
   United Arab Emirates
Present Location:
   UAE, Abu Dhabi
   United Arab Emirates
Category Subcategory Ability Experience
Sales/Marketing Retail Sales Basic 18 years
Management Sales/Marketing Trainee 1 year
Other Other Trainee 11 years
Other Other Trainee 5 years
CV/Resume Details
1. Summary (Cover Letter) - CV/Resume Part 1 [Mandatory]

20 years experience in the Middle East in Marketing and Sales, Purchase,general management field .Review of my credentials will confirm that I have served as the catalyst for successful marketing, customer, loyalty and business development initiatives, complemented by high-caliber general management qualifications and a proven track record in delivering value to client organizations

Other highlights of my background that may be of interest to you include :

- Problem solving and analytical talents combined with P&L management skills.

- Proven multi-tasking capabilities with strong ability to plan, prioritize and manage complex projects under aggressive timelines.

- Excellent market research and competitive analysis skills.

- Strong leadership talents, “team player” attitude and spirit, and the natural ability to establish consensus among cross-functional lines.

- Strong multilingual communication skill. Especially English and Arabic

With strong communication skills and dynamic presentation / public speaking style, let me also note that one of the greatest strengths is the ability to build relationships within and outside an organization.

2. Work Experience - CV/Resume Part 2 [Mandatory]

April 2008 till present

1. Company : Al Jazera UPVC Factory, Abu Dhabi

Company Product : Doors and windows

Designation : General Manager

Responsibilities : 1. Planning Administration

• Provide leadership and vision to the organization by assisting the Board and staff with the development of long range and annual plans, and with the evaluation and reporting of progress on plans.
• Oversee preparation of Annual Report summarizing progress on short ad long range plans.
• Setting targets for all department managers and evaluating them.
• Research and write discussion papers, analysis documents and proposals as needed to assist the organization in determining and meeting its long and short term goals.

2. HR Management

• Recruitment of company and project staff
• Employee development, counseling and training
• Policy development and documentation
• Performance management and improvement systems
• Employment and compliance to regulatory concerns and reporting
• Board of Directors, including arranging meetings and agendas, attending meetings.

3. Marketing Management

• Manage advertising opportunities at certain venues.
• Organize the availability of company members for media events as necessary.
• Oversee content, production and distribution of all marketing and publicity materials (posters, program, flyers, brochures etc.) with director designer and project manager.
• Attend International Trade shows whenever arises
• Conduct exhibitions locally and internationally and coordinating it.
• Travel oversees like China, Turkey, Germany and USA for meeting suppliers and finding new products.
• Coordinate with Importing and exporting of products from abroad.
• Co-ordinate the invitation of potential future promoters and supporters of the company.
• Assisting marketing/sales division with business development activities and hosting customer visits and visiting key customers periodically.

4. Financial Management

• Provide recommendations regarding investment and cash strategies.
• Oversee preparation of annual budget, regular variance statement and annual audit.
• Provide vision regarding overall financial health of the company.
• Provide vision and leader ship in long-range fiscal planning to ensure the continuity and solvency of the company.
• Provide recommendations regarding effective utilization of long and short term debt, including refinancing and purchasing/sales.
• Oversee fundraising efforts.

5. Project Management

• Liaise with the Production Manager to oversee hire and delivery/transport of all technical and production equipment.
• Oversee division of company’s transport, subsistence and accommodation.
• Oversee the booking of tours this includes: venue liaison from negotiating the deal to distribution of audience questionnaires, programs and merchandise.
• Monitoring the financial activities, cost control and expenditure control

6. Production/QC

• Insure accurate documentation of production and quality control data and records.
• Direct and oversee site production activities and personnel.
• Oversee and ensure high safety standards at all times.
• Direct production activities to insure safety and compliance with quality control standards, regulatory compliance, and lease agreements.
• Oversee and/or ensure good housekeeping at site at all times.
• Actively supporting the Company policies, procedures and workplace rules including environmental, health and safety objective (HSE).

7. Administration Management

• Ensure client and vendor file integrity (document, analytical information where required, communication nations, etc.)
• Maintain general oversight and insure accuracy of recording including inventory etc.
• Assist in development of forms and tools to increase AL Jazeera UPVC’s efficiency and risk management.

June 2007 to April 2008

2. Company : AG Trading, Abu Dhabi

Company Product : Building Materials

Designation : Sales Manager.

Responsibilities : 1. Set objectives

• Plan, organize, direct and control sales staff to meet these objectives.
• At the beginning of each month, counsel with each salesperson to establish realistic sales objectives for the month and action plan
• Establish a sales objective for the department each month
• Achieve forecasted sales by following my written plan of action.
• Monitor each salesperson’s daily performance and compare it with that month’s objective.
• Review the financial data that affects my department’s profit centers.

3. Coaching sales people.

• Meet daily with salesman
• Offer them the coaching, counseling, advice, support, motivation or information they need in order to help them meet their sales objectives.

4. Manage sales department

• Make every effort to maximize both present and long term sales and gross profits.
• Keeping face-to-face contact with my sales people and informing on financial data and inventory.

5. Maintain inventory control.

• Review the entire inventory daily
• Be sure that each unit is available for immediate delivery as soon as possible, and select units for special displays.
6. Supervise the sales floor

• Make sure the salespeople are doing everything they should be doing to successfully sell the required products.
• Constantly re-examining of existing sales practices and process to improve the sales productivity

7. Develop sales forces

• Recruiting, hiring and training my sales team.
• Developing the most well trained, professional sales force possible.

8. Handle complaints from customer, sales agents.

• Constructively handle all customer complaints related to my sales department.

9. Conduct sales meetings

• Prepare in advance and conduct regular sales meetings.
• Review the performance of my sales team and motivate and stimulate them to even greater achievements.
• Attend external customer meetings and internal customer meetings with other company functions necessary to perform duties and aid business development
10. Maintain a self development program

• Constantly strive toward continuing professional growth.
• Work to improve my sales skills, managerial skills, business skills and product knowledge..

11. Involve in customer follow up

• Supervise the proper use of the Customer Log by each salesperson.
• Also review the Customer Log for trends that indicate where additional assistance might be needed.

12. Assist salesman in selling operation.

• Assist my sales team in selling
• Motive them to perform well.
• Assist them in the selling process whenever needed.
• Dealing with major contracting companies like Al Dar, Linden berg, Carrefour, Abu Dhabi Co-op, Hadeed Emirates.

13. Interfaced with Senior Management to develop organization’s short and long term goals.

14. Analyzed competitor pricing and formulated pricing strategies.

15. Attend trade shows on behalf of the company and travel to meet with prospective clients as needed.

January 2001 to November 2006

3. Company : Darid Trading Est, Abu Dhabi.

Company Product : Foodstuff mainly Basmati Rice

Designation : Purchase Manager

Responsibilities : Local sourcing and purchasing of the product.
Seeking reliable vendors or suppliers to provide quality goods at reasonable prices.

Importing foodstuff from overseas.

Determining quantity and timing of deliveries.

Order materials as per negotiated and appropriately approved. Review quotations.

Prepare purchase requisitions, approve and issue purchase orders in accordance with company policy and negotiated terms and conditions.

Prepare the budget as per the allocation by company.

Lead procurement group and maintain procurement files.

Build and develop relationships with Darid Trading’s key suppliers and customers like National Hotels, NDC, ESNAAD,NPCC, ZAKUM WEST etc.

Track Purchasing activity and measurement.

Discuss defective or unacceptable new good or services with users, vendors and others to determine the cause of problem and take corrective and preventive action.

Ensure supplier compliance with site and company requirement for safety.

Manage vendor relationships and assist in building effective partnerships.

Assist department in developing and implementing purchasing strategies for products.

Develop and review purchase requests and ensure authorization as necessary to facilitate the timely purchase of new foodstuff.

Help to lower the cost and secure agreements.

Liaise with Accounts Payable Department to ensure accurate and timely payment of invoices, as necessary for the business with the supplier.

Interpret and explain Darid Trading’s Purchase policies and procedures to all the departments and mainly to vendors.

Coordinate effectively with the Purchasing Agent and all Darid Trading departments.

Supervise and evaluate subordinates in the Purchasing Department

Make effective independent decisions, and coordinate all day-to-day office functions.

May1998 to December 2000

4. Company : Al Majed Trading System, Abu Dhabi.

Company Product : ADNOC Lubricants

Designation : Sales Supervisor

Responsibilities : Sales of all kinds of ADNOC & Other Lubricants, 4WD accessories throughout U.A.E

Take customers orders over the telephone and processing information via a database.

Liasing with new and existing customers to obtain new business and expand new business relationships.

Support field sales teams with administration duties.

Manage the efforts and activities of a sales team in alignment with sales goals and revenue objectives.

Analyze the effectiveness of sales programs; recommend and implement changes based on findings.

Monitor sales staff’s reports – including shipping, receiving, and order fulfillment – to ensure customer satisfaction.

Assist Sales Manager in implementing strategic plans for the sales function’ administers practices and procedures to enhance operations.

Verify and qualify actual sales on a case-by-case basis, update database as required.

Assist Sales Manager in developing and implementing distribution strategies, reselling agreements, and other growth opportunities.

Develop, manage, and nurture new business accounts and partnerships to accomplish profit and volume goals.

Provide input from sales team for the collaboration of strategic and tactical planning processes of the sales department overall.

Suggesting new ideas to increase the profitability.

Communicates results and activities daily to manager

Create reports showing Sales percentage, attendance, adherence etc.

Monitors results of sales plans and takes immediate corrective action when results fall short of sales goals.

Receiving sales calls, dealing with or referring to appropriate person.

Assist with the management of service calls as required.

Provision of brochures and sales materials to distributors and customers.

Attend trade shows on behalf of the company and travel to meet with prospective clients as needed.

To provide customer follow up to ensure that they have received prompt and efficient service and appropriate sales information.

Be responsible for the organization and preparation of trade shows.

Attend external customer meetings and internal meetings with other company functions necessary to perform duties and aid business development

December 1997 to May 1998

5. Company : Hello Cochin, Kerala, India

Company Product : Advertising

Designation : Business Development Executive

Responsibilities : Capture orders from clients.

Collaboratively works with assigned Business Development Manager to develop an overall territory account plan to maximize opportunities and generates sales activity with customers and partners.

Achieves/exceeds monthly sales targets and gross profit quota by prospecting new customers and selling through strategic partners in a geographic territory.

Grows and maintains existing customer and partner relationships in territory by utilizing question based selling methods to ascertain customer’s needs.

Assists Business Development Manager with all marketing related events, seminars, mailings and call campaigns to increase brand awareness and presence in the local market.

Facilitates all communication, order processing and reporting of customer and partner transactions in territory.

Submits accurate and timely forecasts that are aligned with assigned sales quotas.

Meet with business targets set for the accounting year on a monthly basis and ensure a steady booking of orders throughout the year.

Continuously monitor customer satisfaction.

Participate with the sales departments in planning.

Align with the sales team to develop deep client relationships.

Take ownership for team development by coaching and mentoring others.

June 1994 – November 1997.

6. Company : Al Barari Furniture Co, Riyadh, KSA

Company Product : Home Furniture’s

Designation : Sales Supervisor

Responsibilities : Marketing of Furniture

Take customers orders over the telephone and processing information via a database

Liasing with new and existing customers to obtain new business and expand new business relationships.
Support field sales teams with administration duties.

Create reports showing Sales percentage, attendance, adherence etc

Communicates results and activities daily to manager

Provide guidance and direction to the team to ensure efficient sales, customer service and order processing.

Create a positive environment supportive of employee training and development. Create and maintain an environment of strong sales and exceptional customer service through coaching associates and leading by example

Manage any customer escalations and queries that have been escalated from the team.

Perform good customer service by assisting customers in person or on the phone. Provide information to customers on current product features and benefits..

Answer product and order enquiries. Includes computer research, coordination with other departments

Monitors results of sales plans and takes immediate corrective action when results fall short of sales goals.

Studies and standardizes procedures to improve efficiency of subordinates.

Assists in determining work procedures, prepares work schedules, and expedites workflow

Prepare monthly as well as daily sales reports based on the response from the market.

Assist Sales Manager in implementing strategic plans for the sales function’ administers practices and procedures to enhance operations.

March 1990 to May 1994

7. Company : Al Shami Technical Complex Al Hassa, KSA

Company Product : American Car Spare Parts

Designation : Sales Executive

Responsibilities : Self generate new opportunities, calling on sales.

Prepare and deliver action plans for effective search of sales leads and prospects.

Initiate and coordinate development of action plans to penetrate new accounts.

Maintain accurate records of all pricing, sales, and activity reports.

Controls expenses to meet budget guidelines.

Develop and implement plans and strategies for quickly developing sales territory.

Create, maintain, and provide accurate and timely sales forecasts.

Create new business and foster existing customer relationship

Prepare monthly performance report to Sales Manager.

Attend internal meetings with other company functions necessary to perform duties and aid business development.

Facilitate planning and implementation of local marketing activities to agreed budgets and timescales e.g. promotions, advertising and exhibitions.

3. Education & Training - CV/Resume Part 3 [Mandatory]

Bachelor of Arts (ECONOMICS)
Pursuing MBA in HR now.

4. Computer Skills - CV/Resume Part 4 [Mandatory]
5. Other Skills - CV/Resume Part 5 [Optional]
- Proven leadership qualities.
- Problem solving, decision making and conflict-management skill.
- Interpersonal and communication skill
- Proven track record in managing and leading similar organizations.
- Negotiation skills
6. Additional Information - CV/Resume Part 6 [Optional]


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20+ years experience in sales & marketing, Al Jazera UPVC Factory, Abu Dhabi United Arab Emirates
CV/Resume ID no.: 108520

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