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CV BDM Al-Ghurair Foods United Arab Emirates - Dubai, Ben Salem Group of Companies UAE

BDM Al-Ghurair Foods United Arab Emirates - Dubai, Ben Salem Group of Companies UAE

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CV/Resume ID no.: 115349

Location (Residence): sanaa, Yemen
Citizenship: Netherlands
  Native: Arabic Yemen
  Other: French Standard, English, Dutch Standard
Education & Experience: Work Authorization & Relocation:
  Bachelors in Marketing management

Years of Experience: 13 years
Authorized to work in:
   European Union, UK (in particular), Australia, Bahrain, Belgium, South Africa, Spain, Swaziland, United Kingdom, Yemen
Present Location:
   Yemen, Sanaa
   Anywhere (International)
Category Subcategory Ability Experience
Sales/Marketing Retail Sales Experienced 13 years
Sales/Marketing Marketing Experienced 13 years
Sales/Marketing Retail Sales Experienced 1 year
CV/Resume Details
1. Summary (Cover Letter) - CV/Resume Part 1 [Mandatory]

Dear Sir/ Madam

I am applying for a vacancy related to Marketing, PR, or business development.

I’m graduated from the Netherlands from Hogescool van Utrecht, where I majored in marketing. Previously, I worked four years in the business development in Dubai with AlGhurair Group of companies one of the biggest food manufacturer and well sound company in the Meddle East and three years in the field of PR in the FMCG and trading organization.

As you can see from my r้sum้, I have taken a variety of courses and trainings that give me the skills and knowledge to be successful in the commercial field.

Being internationally educated and having experience working in diversified cultural environment, enables me to flexibly deal with different cultural background with open minded behavior.

Being native Arabic speaker and I speak fluent English, Dutch and fair French and having international experience of Seven years FMCG in the UAE and abroad & being European educated & the ability to relocate & the strong knowledge of the Yemeni market as a Yemeni national would add an advantage to be the right candidate.

My diploma in marketing, along with my diverse skills, makes me a strong candidate for the position and a face-to-face interview would allow me to demonstrate my character in a more personal way.

2. Work Experience - CV/Resume Part 2 [Mandatory]

December - 2005 – January -2010: FMCG Business Development (export and local market)
Al-Ghurair Foods, United Arab Emirates - Dubai

Highlight: Performance award for sales of edible oil to UAE market clients for the 1st time, gained three new customers in Yemen.
 Maintained business relationship with existing clients and developed 7 new customers across the UAE worth of Dh. 120,000 revenue.
 Preparing weekly & monthly summary reports & comprehensive quarterly & annual sales reports.
 Promoting business in the Yemeni market, Oman & Kuwait for the 3 commodities of oil, flour & macaroni & raw food products such as corn grits & semolina, developing customer base by establishing & maintaining current & potential client relationships and preparing & delivering sales presentations to new & existing customers.
 Frequently visiting the territory for client meetings & taking part in exhibitions Gulf Expo for the year 2006 to 2009 consciously participated in promotions such as trade offers and trade deals to create consumer awareness.
 Actual payment collection in liaison with accounting department to insure aging reports are to the minimum.
 Regular visits to insure order continuity and ensuring goods display and merchandizing especially for the key accounts such as cooperative societies.
 Market research survey and competitors activity monitoring.
 Work closely with logistics to ensure timely supply of goods invoices.
 Ensuring timely shipment of goods, preparing LCs, invoices, shipping documents & other commercial instruments & liaising with Government departments for policies and procedures. Obtaining timely credit at low interest rates & favorable foreign exchange conversions.

Feb ‘05 – Dec ‘05: Business Development Manager
Ben Salem Group of Companies, Dubai - United Arab Emirates

 Spearheaded public relations activities by developing and maintaining contact with media, organized events and invited prominent personalities to gain maximum coverage in print and electronic media.
 Formulated media and advertising programs to develop the company’s corporate campaigns, reform the public image of the group and thereby identify and capture target consumer base. Implemented marketing campaigns and media strategies for new events and important news breaks.
 Worked in close proximity with the advertising agency to develop marketing materials such as POS, signage and advertising strategies including Above-The-Line and Below-The-Line activities to build brand visibility and clear brand identity.
 Monitored production time-lines of the agency to ensure timely delivery and seek alternative creative media ideas to perform all negotiations.
 Devised sales and marketing plan, projected annual divisional sales targets to be achieved and formulated initiatives for achieving the same. Monitored competitor initiatives and instituted counter measures.
 Built up an effective sales team by selecting, recruiting, inducting and training competent personnel and conducted performance reviews to maintain a motivated team.

Feb ‘04 - July ‘04: Internship in Marketing
Qibla Cola Company Ltd., Derby - Great Britain (UK)

 Best employee of the month: introduced Qibla Cola in the French market for the 1st time.
 Marketing plan helped A. M. K. Trading (the Netherlands) gain 0.5 Million Euros worth of revenue.

 Developed, corresponded with & monitored relationships with European distributors of Qibla Cola & related beverages.
 Executed special events, sponsorships & local PR & implemented marketing campaigns & media strategies for important news breaks, including translations of PR releases.
 Budgeted expenditure used Sage accounting entries and reconciled dealer accounts to keep track along with reducing receivables.
 Traveled often to the Netherlands on business trips to keep tabs on market dynamics, delivered sales presentations to customers / dealers, collated information & formulated strategies to optimize business outputs.
 Streamlined operations, monitored logistics & sustained optimum inventory levels by coordinating delivery schedules to enhance profit.
 Assisted in the efficient administration & working of the organization & handled correspondence relating to marketing, business development & PR activities.

Other relevant experience:

Jan ‘96 - Jan ‘99: PR Manager - AL Maddar Trading & General Service Co., Yemen
Major Responsibilities:
 Handled PR releases, managed customer relations, conducted promotional activities & developed a database of prospective clients to assist the sales team in business growth.
 Participated in trade exhibitions & public communications activities to develop brand identity.

July ‘94 - July ‘95: Sales Supervisor - Pepsi Cola Company Ltd, Yemen
Major Responsibilities:
 Supervised, trained and coached 7 sales persons & conducted regular performance evaluation. Performed market research, gathered competitor information & used the same to enhance sales.
 Developed regular contacts with customers, made presentations, competitively priced products through promotional activities & discount offers & resolved customer complaints.

3. Education & Training - CV/Resume Part 3 [Mandatory]

Sep ‘04: Hogeschool Van Utrecht, Netherlands (Holland)
Bachelor's degree, International Marketing

Other relevant courses:
 2006: Time & Stress management
 2000, 2004, 2006,2007: Selling skills
 2006: Coaching & feedback
 2006: The 7 habits of highly effective people
 2004: Corporate Management
 2004: Intercultural Management
 2003-2004: Effective Business Communication
 2002: Sage information System Program Training
 2001: Dealing With Diversified Cultural Environments
 2000: FMMS Computer Training and Software Engineering, Accra, Ghana: Certification / diploma in MS Office.
Jan ‘99: London Chamber of Commerce and Industry, Ghana
Diploma of Marketing
Courses: Sales, Marketing, Economics, Statistics, Accounting
July ‘97: College of Commerce and Industry, Sanaa', Yemen
Certification/diploma, Accounting
Courses: Accounting, Marketing, Management, Psychology, Sales and Statistics

4. Computer Skills - CV/Resume Part 4 [Mandatory]
WinWord, Excel, PowerPoint, Access, Visual Basic, Outlook, SPSS, Sage Accounting Program & Internet Usage
5. Other Skills - CV/Resume Part 5 [Optional]
 Strategic Business Development,, Marketing, Customer & Dealer Relations (B2B) & contractual negotiation
 Driving Sales, Public Relations & Marketing Campaigns & Market Research
 Competitor Analysis, Contractual Negotiations, Presentation, Interpersonal, Organizational & Communication Skills
 Analytical Thinking, Ability to Work under Pressure, Leadership, Training, Creative Problem Solving &Team Building Skills
6. Additional Information - CV/Resume Part 6 [Optional]
An internationally qualified and highly motivated marketing management professional with the drive and determination to achieve set goals and an outstanding track record of business development and public relations of major consumer goods in Europe and the Middle East. Seeking a challenging role to contribute excellent business savvy toward the achievement of organizational objectives and personal growth.


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BDM Al-Ghurair Foods United Arab Emirates - Dubai, Ben Salem Group of Companies UAE
CV/Resume ID no.: 115349

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