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CV A Marketing professional with considerable experience in research, strategic planning implementation

 
A Marketing professional with considerable experience in research, strategic planning implementation

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CV/Resume ID no.: 116701

Location (Residence): Wellington, United Kingdom
Citizenship: United Kingdom
 
Languages:
  Native: English United Kingdom
  Other: German Standard
 
Education & Experience: Work Authorization & Relocation:
Education:
  Masters in Marketing

Years of Experience: 30+ years
Authorized to work in:
   European Union, UK (in particular)
Present Location:
   United Kingdom, Wellington
Relocation:
   UK (in particular), European Union
 
Expertise
Category Subcategory Ability Experience
Management Sales/Marketing Expert 44 years
 
CV/Resume Details
 
1. Summary (Cover Letter) - CV/Resume Part 1 [Mandatory]

A Marketing professional with considerable experience in research, strategic planning and implementation, competitor and market analysis, and marketing communications.

International experience across all types of organization and market sector, working both on the client-side and in consultancies. This experience is under-pinned by a formal marketing qualification, membership of professional bodies, and continuous professional development and training.

Professional memberships:
CIM (Chartered Institute of Marketing) and MRS (Market Research Society)

Skills and achievements

 Business start-ups, business development and strategic marketing planning
 Management of all marketing activities – research, PR, exhibitions and events, advertising, direct mail and CRM.
 Staff management. Successfully built up MR and Marcomms teams, through training and mentoring to develop their skills in undertaking work to meet business and personal objectives. Staff assessment and reviews
 Excellent communicator through written proposals and reports, and through presentations at Board and senior management levels.
 Developed creative reporting mechanisms to deliver both primary and secondary information and insight to the business at all levels
 Established the Marketing Research and Insight function at former employer, to cover all elements of the marketing mix, competitive and strategic analysis
 Development of planned programmes of primary and secondary research activities to guide strategic and tactical decision making. Demonstrates MR’s value to the business and became a ‘Centre of Excellence’ for other divisions
 Project management. Extensive experience of scoping, undertaking and managing research projects and activities to meet sponsor objectives. A consistent record of on-time and within-budget achievement
 Analytical, numerate and computer literate. Considerable experience of word processing, statistical packages, spreadsheets and specialist research packages, and skilled in internet searching
 Management of external agencies from proposal assessment to reporting
 Change management experience through company restructurings and responsibility for under-performing functions
 Scoping, specification, and implementation of marketing information systems, examples include MOIS as part of a KM system, CRM, and reports from Enterprise software. Sourcing of data sets and secondary information sources
 Put in place enabling contracts with agencies through Government procurement process involving EU Journal.

2. Work Experience - CV/Resume Part 2 [Mandatory]

2009/04 to present 3Spheres UK - Marketing and Business Research services
Projects for private companies, public sector bodies and other organisations
 Quarterly Economic Survey of local businesses and their issues and challenges
 Competitive products / technology analysis and assessment
 Assessment of ports and terminals developments in Middle East
 Shipping market analysis and market entry strategy
 Mystery shopping – eye care market
 Impact assessment of a Government Healthier Food and sustainability initiative
 Customer satisfaction research – packaging supplier
 Student Health and Life-style analysis and report


1998 to 2009 The United Kingdom Hydrographic Office (UKHO)
Marketing Research & Insight Manager, including 3 years as Marketing Services Manager responsible for both MR and Marketing Communications functions.
 Production of Marketing’s strategy and plans and marketing audit section of corporate plans
 Marketing research and marketing communications strategies and activities, writing the annual activities plan and presenting this to stakeholders
 Management of key strategic MR projects and activities (market studies, product development, competitor analyses, branding and marketing activities assessment, and customer satisfaction programmes
 Management of Marcomms programme including exhibitions and events, PR, advertising and sponsorship
 Management staff, including individual training and development programmes
 Budgeting and forecasting spend on MR and Marcomms activities. Total budget of up to £1 million to cover world-wide research and marcomms activities
 Managing the interface between MR and Marcomms functions and other UKHO directorates, and between UKHO and external agencies and stakeholders
 Scope, design and installed a Marketing Information System to improve KM and transfer, and sourcing of datasets and information to populate the system.
 Manage Marketing Directorate Risk management register and monitor progress


1983 to 1998 SAMM – Marketing & Marketing Research Consultancy
 Responsible for marketing the business, writing proposals, winning business, managing projects and staff, undertaking research, analysis, reporting and presentation at board level.
 Designed and presented MR training courses for companies wishing to carry out their own in-house market research.
 Successfully delivered strategic marketing and business plans for SMEs as a consultant listed on the UK Government’s Enterprise Initiative and the CIM’s Consultancy Service
 Projects carried out for own clients and in conjunction with other agencies, across all sectors and markets, both the UK and abroad. Clients included ATI Unicam, BSIA, BT, BHP Billiton, Calor Gas, Crown Paints, Deeko, DTI, IFF, HTA, Manganese Bronze, Reed Business Information, Royal Mail, Wavin and UKHO.


1978 to 1983 B&MR and Makrotest - Marketing research consultancies
 Responsible for managing and undertaking research projects in all sectors and markets, for central & local government, and commercial companies engaged in both business and consumer markets, in both the UK and Europe. Project values to £100k.
 Successfully pioneered the use of trade-off techniques.
 Clients included BICC, DTI, Lex Group, MERCEDO, Royal Mail and TI


1973 to 1978 Whitbread and Deeko - Marketing roles
 At Whitbread & Co, Head Office, as Marketing Analyst, undertaking market and sales analyses, and managed project putting in place a computer-based product information system.
 At Deeko - Marketing Executive involved in all aspects of the marketing mix. Particular responsibility for market and product sales analysis, annual sales / budget planning, marketing communications, and sales department support.


3. Education & Training - CV/Resume Part 3 [Mandatory]

1973 to present - courses to maintain professional and personal skills:
Lean sigma, insight management, marketing research methods, competitive analysis; social media / internet marketing, finance, legal aspects of marketing;
SAP, SNAP and SPSS software, and computing;
Job interviewing, time management, and negotiating skills;
Marine navigation, and various corporate training programmes.

1971 to 1973 Post Graduate Diploma in International Marketing Management, North East London Polytechnic.
Covered all aspects of the Marketing mix, plus Exporting and German language

1968 to 1971 BSc Econ, Cardiff University.
Courses on Economics, Statistics, Psychology, Sociology and Law
Interviewing on social research projects for University / S Glamorgan Council.

1961 to 1968 Lawrence Sheriff Grammar School, Rugby.
3 A levels and 7 O levels


4. Computer Skills - CV/Resume Part 4 [Mandatory]
Microsoft Office suite of programmes
CRM systems
QuestionnaiRE design and analysis software
5. Other Skills - CV/Resume Part 5 [Optional]
Project management
Staff management
Strategic planning
Business start ups
Change management
6. Additional Information - CV/Resume Part 6 [Optional]
 Chair of local gardening club
 Wellington Twinning Association (with towns in Germany, France and Portugal)
 German language - good to moderate
 Young Enterprise Scheme for schools – advisor at a Taunton secondary school 1999-2005.


 

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A Marketing professional with considerable experience in research, strategic planning implementation
CV/Resume ID no.: 116701

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