CV General Manager / Sales and Marketing Manager

Resume built for oil and gas job opportunities by a jobseeker with experience in General Manager / Sales and Marketing Manager - would you like to offer this candidate a job/contract employment?

CV/Resume ID no.: 80572
Last Updated: Tuesday, January 6, 2009

EXPERIENCED SALES AND MARKETING MANAGER
SEEKING RELOCATION


Dear Sir/Dear Madam:

With over 18 years experience in sales and marketing management, I have immersed myself in the tasks and roles that are required of a successful sales and marketing manager in a fast paced sales environment. From high-end marine and powersports supply sales to the smallest fishing fly, my customers come into my store because they expect a high level of employee knowledge, a clean, well-run location, and a manager who knows that how you treat your employees is how they treat your customers. My employees are trained and empowered to learn about and cross-sell across departments, to treat customers with respect, and to build relationships of trust that build sales. I’m now interested in a new role at a company with opportunities to make a significant difference in a company’s profile and sales portfolio.

It’s hard to argue with success, too. Some of my career achievements are:
• Drove annual sales at Action Marine from $1M to $6M over the course of 10 years by bringing in new, profitable lines of high-end marine and powersports products.
• Introduced the company to the wide open world of online sales and marketing.
• Launched the first Bass Pro Shop in New England, successfully opening the store on a very short, 6-week schedule with a fully trained and capable staff.
• Steered the new store to a consistent Top 10 position in sales achievement out of 70 retail locations nationwide, within 6 months.

Enclosed you will find a more thorough review of the skills and accomplishments I can offer your company. Please read them and then call me to discuss how we can work together to realize your company’s goals.

SALES MANAGEMENT • MARKETING MANAGEMENT
Entrepreneurial sales and marketing manager with over 18 years experience in taking the long, strategic view and implementing it on a daily basis in the retail environment. Long-established career in high-end marine and powersports retail industries, with well-forged relationships with manufacturers, distributors, and retailers.

• Rolled out new store 6 weeks after hiring, complete with staffing, training, inventory management, and financial and accounting departments in place on day 1.
• Initiated a web-based marketing and customer outreach campaign that led to an expansion of boat sales across New England and overseas.
• Drove web-based sales to boost revenues as technology demanded change.
• Increased annual sales 600% over 10 years.


Core Competencies

Business Development • Expansion Development • Retail Management • P&L Management
Employee Development • Effective CLOSER • Cost Reduction • Online Marketing Development
High-Growth Development • Organizational Development • Problem Solving • Account Management
Relationship Management • Customer Loyalty • Financial Reporting and Reliability • Cross-Training


PROFESSIONAL EXPERIENCE
BASS PRO SHOPS AND TRACKER MARINE, Foxborough, Massachusetts • 2007-present
Nationwide sporting goods retail company with $2.8B annual sales and 70 locations.
General Manager, Tracker Marine Operations
Oversee sales, finance, service, and parts departments in a 350-employee store. Recruit and train staff. Innovate merchandise displays and ensure quality and effectiveness of advertising initiatives. Ensure quality customer service. Maintain inventory control and financial objectives. Represent company to the best light in every aspect of the location’s operations and at every point of customer contact. Manage operating P&L.

• Fast-tracked the successful opening of the first Tracker Marine and Bass Pro Shop in New England.
• Recruiting up to 40 Tracker Marine team members and collaborated with hiring group to assemble entire store team of 350 employees within 6 weeks.
• Achieved Top 10 in Sales consistently after first 6 months of opening.
• Ranked 3rd of all 70 stores in the Bass Pro Shops chain in 2008.
• Merged compatible roles to reduce costs and improve employee participation.


ACTION MARINE and SPORTS CENTER, INC., Webster, Massachusetts • 1993-2007
Regional boating and marine products retail company serving New England region with $8M in annual sales.
Vice President and General Manager
Directed all daily operations for Action Marine, across all departments. Oversaw profitability of financing department. Expanded product lines and brokered advantageous contracts with manufacturers. Conducted market research and trending, and shifted boating lines based on market research. Developed marketing strategies for online and in-person sales. Represented the company at 6 area trade shows for 14 years.

• Steered company to carry pontoon boat products as primary product line, leading to nearly 100 pontoon boat sales annually for 8 consecutive years, which raised the company profile considerably in the region.
• Drove a successful web-based sales and promotional campaign to increase sales territory and boost overall customer retention.
• Boosted annual sales from $1M to $6M in 10 years through successful sales and marketing campaigns.
• Re-engineered financing department to boost profitability.
• Initiated sales staff in better sales techniques through training, across all departments to improve sales and boost revenues during economic downturn.
• Earned top dealer of the year honors for several pontoon boat, trailers, and dock manufacturers.


MARINE USA, INC., Worcester, Massachusetts • 1992-1993
Privately-held boat and PowerSports product dealership with 4 locations in New England.
Tracker Marine Product Manager
Promoted Tracker Marine products through marketing initiatives. Built relationships with manufacturers and potential and existing customers. Communicated with customers about sales and opportunities. Prospected at industry trade shows and on the sales floor. Managed the Tracker Marine accounts.

• Consistently surpassed sales goals of Tracker Marine products.

Bachelor of Science in Psychology
Worcester State College, Worcester, Massachusetts
Trainer in Crisis Management Strategies
State Certification, Commonwealth of Massachusetts
Notary Public
Commonwealth of Massachusetts
License in Life, Accident, and Health Insurance Sales
State Certification, Commonwealth of Massachusetts
PROFESSIONAL ASSOCIATIONS
Massachusetts Marine Trade Association

Proficient in all major Microsoft programs (Excel-Word- Powerpoint-etc..) Inventory management programming- F&I systems- POS programming

please see resume above