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CV Product Marketing Manager, General Electric Corporation

 
Product Marketing Manager, General Electric Corporation

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CV/Resume ID no.: 90380

Location (Residence): New Delhi, India
Citizenship: India
 
Languages:
  Native: Telugu
  Other: Marathi
 
Education & Experience: Work Authorization & Relocation:
Education:
  Bachelors in Electrical Engineering

Years of Experience: 8 years
Authorized to work in:
   India
Present Location:
   India, New Delho
Relocation:
   Anywhere (International)
 
Expertise
Category Subcategory Ability Experience
Sales/Marketing Marketing Experienced 17 years
Sales/Marketing Business Development Experienced 11 years
Sales/Marketing Technical Sales Experienced 3 years
Commercial/Financial Commercial Negotiations Experienced 17 years
Commercial/Financial Tendering Experienced 3 years
Alternative Energy Wind Energy Basic 11 years
 
CV/Resume Details
 
1. Summary (Cover Letter) - CV/Resume Part 1 [Mandatory]

Dear Recruiter,

I am writing to express a keen interest in joining your organization.

I am confident that I can build on my 8 years of Sales/Marketing/business development expertise to contribute significantly to this role. With prior market research, Competitive analysis, Customer surveys, business development, CXO level client engagement and project management experience this role is an ideal career fit. I believe my leadership, interpersonal and analytical abilities will add significant value to assignments at your organization.

Strategic Expertise- As the country product marketing manager for GE Transportation in India, I spent a lot of time on building a business case for our Oil & Gas product offering (Drilling motors for offshore/on land rigs). I initiated and completed a market assessment, completed an installed capacity assessment, designed a segmentation framework, initiated a communication rhythm with key stakeholders, mapped the complete value chain of Owners/Operators/Drill contractors/OEMs, formulated local service strategy and streamlined the parts distribution sales At GE & ABB, I have mapped competitor’s strengths and weaknesses and devised strategies to increase our market share.

Leadership through innovation -I have led the product/market strategy for a gamut of 5 sub-businesses within GE Transportation and have presented to and developed good working relationships with CXO level leaders inside and outside the organization. In the past, I have led and managed a group of 6 sales engineers in proposals and project management for Low voltage switchgear projects bidding out of US and Canada. As a Manager at GE, I have driven process improvement projects and led cross-functional teams. I follow an organized approach clearly communicating roles and expectation to the team while executing projects. I built the team from scratch and provided leadership to supervision of six analysts.

Interpersonal skills- In my current and previous roles, I have dealt effortlessly with people from different cultures/regions spread across the world. With my excellent influencing skills, I have been able to specify our products into potential project specification, thus ensuring a healthy pipeline for our business. On the regulatory front, I have engaged with the office of the PSA( Principle scientific advisor) to the government of India/Ministry of New and Renewable Energy in influencing our battery technology and in finding government grants for R&D in batteries.

Data based/Process based Analytical thinking – I am comfortable working with numbers and can approach any problem analytically. I analyze problems in a logical and modular manner which brings me up to speed quickly on new assignments. Literally starting from scratch, I did market surveys, established the installed base of our product line in India, designed a formal segmentation questionnaire and a voice of customer, prepared a go-to-market strategy and clarified the value proposition of our offerings in the market. At ABB, within six months of joining, I developed a pricing mechanism that involved analysis of historic data and impacted the organization significantly.

2. Work Experience - CV/Resume Part 2 [Mandatory]

WORK EXPERIENCE
Sep ‘07 - GENERAL ELECTRIC CORPORATION-Transportation Business, New Delhi, India
Product Marketing Manager
• Spearheaded Voice of Customer (VOC) collection in drill motor market space; defined go-to- market (packaging /partnership) strategy; Identified after-market sales pipeline ~$ 2 MM.
• Mapped value chain for drill motor sales; identified and influenced key stakeholders successfully specifying GE motors in two rig projects~ $2 MM; Established and nurtured relationships generating $ 7 MM pipeline for new motors.
• Led market entry assessment strategy of ~$100 MM Wind Gearbox business in emerging regions (India/China).
• Researched Energy storage battery applications in Telecom Sector; mapped value chain, identified market opportunities & built relationships with two of India's largest telecom Operators. Currently working with product manager to secure a launch order.
• Led market assessment for after-market sales/service of mining drive systems business in India. Evaluated current/future channels for serving market.
• In-region lead for key segmentation studies in stationary power/Drill motor businesses.

Dec’03– Sep’07 GENERAL ELECTRIC CORPORATION-Industrial Business, Hyderabad, India
Manager-Proposals and Sales force effectiveness

• Led the 6-member Industrial proposal team in India, streamlined and re-designed quality/ bidding strategy to increase overall productivity of the team.
• Delighted customer by leading team in achieving an on-time delivery of 99% in proposal delivery. Facilitated sales team win orders worth $32MM with a hit rate of 62%(30% increase Y-on-Y).
• Designed and implemented customer loyalty score framework. Initiated a six-sigma green belt project to improve quality of proposals from the team.
• Led restructuring of the sales operations team that allowed for in region career growth opportunities resulting in the attrition rate coming down from 50% to zero%.

Jul ‘01-Dec’03 ASEA BROWN BOVERI INDIA LIMITED, Nashik, India
Engineer - Sales and Marketing

• Conducted segmentation study of the market and prepared a pricing trend analysis that helped the sales team secure orders worth $ 3 MM (~10% of budget).
• Strengthened relationships with regions/customers to get independent charge of the South, Central and North regions (Utility & private power customers) and successfully got orders ~ $ 9 MM (~ 30% of total budget).
• Worked directly with CEO’S office in leading a team automating proposal development process thereby improving productivity by 20%.


3. Education & Training - CV/Resume Part 3 [Mandatory]

EDUCATION
NATIONAL INSTITUTE OF TECHNOLOGY (Formerly R.E.C), Jamshedpur, India
Bachelor of Science in Engineering, Electrical Engineering, May 2001. Graduated with first class

TRAINING
• Commercial Management Seminar,GE Crotonville training facility,NY
• Building Essential Leadership Skills,GE Crotonville training ,Hyderabad
• CECOR ,GE Crotonville training facility,NewDelhi
• Management Trainee Program,ABB Nashik & MDI Gurgaon


4. Computer Skills - CV/Resume Part 4 [Mandatory]
• MS OFFICE
5. Other Skills - CV/Resume Part 5 [Optional]
• Quizzing: Co-founder quizzing club; Won several internal competitions
• Sports: Cricket, Soccer and Volleyball
6. Additional Information - CV/Resume Part 6 [Optional]
• Community involvement: Taught and counseled children rescued from child labor
• Adventure Sports: Trekking (Himalayas and Western ghats), Para-gliding


 

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Product Marketing Manager, General Electric Corporation
CV/Resume ID no.: 90380

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