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CV Regional Sales Manager (North and West Africa and Middle East)

Regional Sales Manager (North and West Africa and Middle East)

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CV/Resume ID no.: 90718

Location (Residence): Dubai, United Arab Emirates
Citizenship: Algeria
  Native: Arabic Algeria
  Other: Arabic Saudi Arabia, Arabic Iraq, Arabic Egypt, Arabic Libya, Arabic Morocco, Arabic Tunisia, Arabic Oman, Arabic Yemen, Arabic Syria, Arabic Jordan, Arabic Lebanon, Arabic Kuwait, Arabic UAE, Arabic Bahrain, Arabic Qatar, English, French Standard
Education & Experience: Work Authorization & Relocation:
  Masters in Management

Years of Experience: 14 years
Authorized to work in:
   Algeria, United Arab Emirates
Present Location:
   United Arab Emirates, Dubai
   Bahrain, Jordan, Kuwait, Oman, Qatar, United Arab Emirates
Category Subcategory Ability Experience
Sales/Marketing Business Development Experienced 13 years
Sales/Marketing Marketing Experienced 21 years
Management Sales/Marketing Experienced 13 years
CV/Resume Details
1. Summary (Cover Letter) - CV/Resume Part 1 [Mandatory]

For the past 14 years, I had the opportunity to gain experience in sales and business development across Africa and the Middle East, selling technically advanced products / solutions / services to governmental and private organisations.

At this stage of my career, I am avid to undertake new challenges in new markets and new business environment, such as Oil & Gas.

My present and past responsibilities and my updated managerial skills allowed me to achieve my company’s targets, acquire new customers and leverage sales in unexplored regions, in the Middle East and Africa.

I have a proven track record for delivering successful projects for my customers and the Company, through carefully balancing relationships with my customers, peers and seniors and delivering benefit by sourcing the right opportunities and delivering technically superior solutions.

My multicultural and multilingual background, business acumen and genuine approach to people, makes me an ideal candidate for a business development and/or sales management position.

2. Work Experience - CV/Resume Part 2 [Mandatory]

Giesecke & Devrient FZE (Dubai, UAE) Oct 2003 – To date
Regional Sales Manager (North and West Africa and Middle East)
Sales of banknote processing & Destruction/Security & IT solutions for Government agencies/Central Banks

Countries covered: Libya, Tunisia, Algeria, Morocco, Mauritania, Kenya, Uganda, Rwanda, Burundi, Djibouti, Syria, Jordan, Oman, and UAE.
- Achieved a revenue growth from 2.5Mi EUR to 9.3Mi EUR in a period of less than 5 years.
- Customer acquisition: acquired 16 new customers within 3 years (overall customer portfolio increased by 20%).
- Increased of customer retention by 25% through proximity support & effective account management.
- Facilitated cross selling contract with other corporate’ division, and contributed by 32Mi EUR to the corporate overall revenue.
- Detected and drove new market opportunities in Burundi, Kigali, Djibouti, Kenya, Syria and added 16% revenue in the past 2 years
- Drove a new project in Libya (unexplored market), from opportunity detection to implementation. Revenue expected in 2009, 4.8 Mi EUR.
- Distributor’s selection, implementation and management (coaching) in more than 12 counties, representing 32 sales representatives.
- Drove and concluded more than 4 service and maintenance contracts, with an overall revenue contribution of 2.7 Mi EUR per year.
- Mobilising resources internally and externally to facilitate and drive projects’ implementation.
- Internally and externally dealing with various decision-makers and influencers at all levels (Government agencies and Central Banks).

Al ITAD (Dubai, UAE) Sep 2001 – Sep 2003
Sales Manager & Import/Export Manager (Africa)
Sales of medical equipments/solutions for Health ministries/Hospitals/Private clinics

- Achieved a revenue growth from 1.3Mi EUR to 1.8 Mi EUR in a period of one year.
- Increased customers’ portfolio by 15% in less than 1 year.
- Created and managed a distributor sales network in Tunisia, Algeria, Morocco, Senegal, Cameroon
- Developed and leveraged the company’s product/offering portfolio and included 4 new product ranges (Operating tables, Anaesthesia Reanimation columns, Endoscopic exploration, Air sterilisation)
- Sales & Marketing strategy implementation: Tenders, consultations, presentations

BEM (Bejaia, ALGERIA) Sep 1999 – Aug 2001
Sales Director
Sales of medical equipments/Instruments for Health ministries/Hospitals/Private clinics

- Increased the company’s turnover from 630K EUR to 1.2 Mi EUR in less than 2 years
- Creation and management of a local distributors network representing 21 sales delegates across Algeria.
- Leveraged the product/service portfolio by introducing new concepts as service contracts and new products (laboratory equipment, surgical instrumentation, sterilization and incubation equipment)
- Tenders processing: pricing , budgeting and proposal management

AfricaMed (Bejaia, ALGERIA) Jan 1995 – Aug 1999
Manager & Owner
Initiated a family business in medical equipment distribution, and developed expansion plans for the company prior to handing-over of my responsibilities as owner and Managing Director.

- Increased the company’s capital from 20K EUR to 250K EUR in less than 4 years.
- Designed and implemented all the sales and distribution processes
- Detected, selected and managed supplier accounts from Europe, Asia and the Middle East
- Increased the customer database by 10 to 12 customer a year. Currently the company counts 52 customer accounts

University of Abdurrahman Mira (Bejaia, ALGERIA) Jan 1997 – Feb 1998
Academic lecturer
- Taught hydraulic development techniques to students in their graduation year
- Assisted 3 students in their graduation project thesis
- Organised conferences and created a scientific club “H Learn More”

3. Education & Training - CV/Resume Part 3 [Mandatory]

o MBA Strathclyde University Graduate School of Business (UK) 2008
o Engineering master in Hydraulics Graduate from Ecole Polytechnique, Algiers, Algeria 1997
o Mathematics Baccalaureate, Specialized high-School “ Lycée Polyvalent” Bejaia, Algeria 1992

- Miller Heiman: Business/strategy planning 2007
- Key account management training: In house training 2006
- Resource management training: In house training 2005

4. Computer Skills - CV/Resume Part 4 [Mandatory]
- MS Office, Mac OS X applications, Lotus Notes (IBM)
- SAGE, Sales Reporting System (SOS)
5. Other Skills - CV/Resume Part 5 [Optional]
Fluent written and spoken English, French, Arabic and Berber
6. Additional Information - CV/Resume Part 6 [Optional]
- Passion for Object art, photography and grand designs
- Passion for discovering new cultures through travel and networking
- Passion for fine and ethnic cuisine (French, African, South Asian, Arabic and Far Eastern)


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Regional Sales Manager (North and West Africa and Middle East)
CV/Resume ID no.: 90718

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