CV National Marketing Manager, Business Manager

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CV/Resume ID no.: 92441
Last Updated: Saturday, April 11, 2009

• Innovative professional with 10+ years of progressive corporate and project management, safety, sales and marketing, business planning and business development and improvement expertise in diverse construction and manufacturing and sales & marketing areas with demonstrated initiative, creativity and success. Proactive, multilingual leader/manager with experience in multi-cultural and global environments.
• Expertise in strategic planning, new business starts up and development, strategic alliances, market plan execution, capital asset optimization, cost containment, budgeting/finance, customer service excellence, and staff coaching and mentoring.
• Highly skilled in sales marketing, distribution network and business development management, pricing & branding strategies, market development, geographic expansion, competitor and market analysis, value chain and value proposition, channel management, strategic alliances, contract negotiation, legal compliancy, staffing and team building, management reorganization, business improvement process, new product roll out, existing product value enhancement and targeted marketing.
• Quick study, with an ability to rapidly achieve organizational integration, multinational business coordination, easily assimilates job requirements and aggressively employs new methodologies. Energetic and self-motivated team player/ builder. At ease in high stress, fast-paced environments with emerging and multiple responsibilities.
• Excellent leadership, management, oral/written communication, interpersonal, intuitive, and analysis skills and high business acumen. Thrive in both independent and collaborative work environments.
• Known for developing and executing innovative corporate policies and procedures. Proven track record of increasing revenues, streamlining workflow and creating a team environment to increase productivity.
• Loyalty and dedication as a hard working individual with exceptional versatility and adaptability.

Vice President & Management Team (Jan 2007 to current)
Business Manager (25 subordinates)
 Directed daily business value chain (raw material source, manufacturing, sales, marketing, technical and distribution channel), supervised the activities of 3 sites factory business team, motivated managers and the whole team (sales, technical and supports role) of industrial and commercial market segment (roofing, walling and floor decking)
 Orchestrated all business strategic and expansion planning, cash management, sales & marketing cost and profit & lost (USD11 million revenue)
 Look after company balance score card (EBIT, SVA, Cash Flow, GM, Inventory turnover) and USD11 million turnover
 Set up high level short and long term business goal and KRA
 Ensuring company strong leading position in the market
 Bring company worldwide know how and technology to be benefited in Indonesia market
 Probe new product development in extending product portfolio (accomplished new product commercialization)
 Envisage business partnership/JV and M &A.
Management Team
 Ruled out company policies and procedures.
 Set out company objectives and KPI (Key Performances Indicator) high level.
 Guard company business conducts and OSHE policies
 Responsible for company business performance and teaming up for review
 Exercise Lead by Example
 Interfaced with senior management to develop short/long term sales organizational goals and objectives.


National Marketing Manager and Management Team (March 2006 – Jan 2007)
• Set up strategic corporate and channel marketing direction including expenditure budget (USD500,000) allocation and measurement
• Compiled marketing surveys and related research/analysis. Developed marketing strategies and related business planning documents. Assisted with promotional objectives, modes, and advertising. Tracked the effectiveness of marketing campaigns to enhance product positioning
• Analyzed competitor pricing and formulated pricing strategies, product mix discounts and special combination values
• Executed direct B2C and channel partner B2B sales
• Seek alternatives and idea creativity on product launch, below and above the line activity, promotional item and advertisement for specific segment for each products/solutions
• Provide market data to develop yearly business plan and analyze quarterly business
Regional Sales Manager and Project Manager (August 2004 – March 2005)
• Lead sales team (4 persons) of Central area that covers Lampung, Banten, Jabodetabek, West Java and Central Java with USD2 million turnover
• Increase coverage by assessing and adding a new distributors/fabricators
• Set up and involved of a new product development “Stage Gate” process for a proposed new business development
• Lead a cross-functional team (R&D in Australia, manufacturing, sales and logistic) on a project management role and responsible to deliver project on time and develop monthly progress report to central management
• Involve on set-up production lay-out, machinery sourcing, search material supply options and prepare import sequence and master list
• Develop projected sales and marketing plan activity including organization structure, product launch, teaser advertisement, and channel distribution.

Senior Sales and Marketing Engineer (August 2002 – August 2004)
• Worked closely with distributor sales person in achieving sales budget (USD 500,000) and seek new market opportunity
• Make sure order intake, stock material, production, and transportation in line to deliver order on-time
• Assist distributor management team in developing marketing activity such as exhibition, seminar, promotional tools, and advertisement to targeted customer
• Monitor distributors in achieving monthly sales budget and seek other opportunity and target market to increase sales achievement

• MBA - Magister Management program – Gadjah Mada University (2006)
A postgraduate program with focus in Strategic Management (GPA 3.45 out of 4)
• ST - Bachelor degree program - Parahyangan Catholic University (1998)
Focus in civil engineering (GPA 2.75 out of 4)

TRAINING development

1. Analysis Trouble Shooting – Kepner Tragoe – 5 days – Jakarta - 2008
2. Professional Sales Coaching – Achieve Global – 5 days – Jakarta - 2007
3. Product Value Proposition – Reinventures – 2 days – Kuala Lumpur – 2007
4. Creating Value for Leaders – Rogen – 3 days – Kuala Lumpur – 2006
5. Product Development Process – Rogen – 5 days – Sydney – 2006
6. Competitor Analysis – MarkPlus – 2 days – Jakarta – 2005
7. Marketing Plan – MarkPlus – 2 days – Jakarta - 2004

Literate

New product and business execution