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CV Channel Sales Manager / Business Development Manager, Standard Chartered Bank (China) Ltd

Channel Sales Manager / Business Development Manager, Standard Chartered Bank (China) Ltd

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CV/Resume ID no.: 97951

Location (Residence): Pudong, Shanghai, China
Citizenship: Malaysia
  Native: Malay Malaysia
  Other: English
Education & Experience: Work Authorization & Relocation:
  Masters in Marketing

Years of Experience: 15 years
Authorized to work in:
   China, Malaysia
Present Location:
   China, Shanghai
   European Union, UK (in particular), United States, Australia, China, Hong Kong, Japan, Korea, (South), Malaysia, New Zealand, Singapore, Thailand, United Kingdom, United States, Vietnam
Category Subcategory Ability Experience
Sales/Marketing Retail Sales Experienced 12 years
Sales/Marketing Retail Sales Experienced 25 years
Sales/Marketing Retail Sales Experienced 16 years
Sales/Marketing Retail Sales Experienced 3 years
Other Customer Service Experienced 25 years
Sales/Marketing Retail Sales Experienced 13 years
CV/Resume Details
1. Summary (Cover Letter) - CV/Resume Part 1 [Mandatory]

Dear Sir/Madam/Ms.,

My name is Lim Shenghow. I am a Malaysian with 13 years work experience across 3 industries (Travel, Auto and Banking). Been based in China for 5 years plus, currently based in Shanghai, attached with Standard Chartered Bank (China) Ltd. I also possess a Masters in Marketing.

Below are the tasks, roles & responsibilities of my 14 years work experience:

My roles & responsibilities in Standard Chartered Bank (China) Ltd. are as follows: (location: Shanghai, China)
1. Channel Sales Manager - Electronic Travellers Cheque (pre-paid card - VISA) – closed product/business with minimal customer and regulatory impact
2. Product Manager, Debit Card - launched Standard Chartered Bank (China) Ltd 1st-ever RMB-denominated debit card (China UnionPay)
3. Product Manager - Corporate Payroll - launched Standard Chartered Bank Corporate Payroll Account Service (comprehensive Consumer Banking offerings)
4. Business Development Manager, Corporate Alliances & Payroll – signed up and implemented payroll and banking services solutions for MNC, LC, SME clients; i.e. Porsche China, Walmart/Trustmart, NIIT, Lifetime Brands, etc

My roles & responsibilities with Lotus Cars Distribution China Co Ltd: (location: Dongguan, Guangdong, China)
1. Marketing Management
2. Event Management
3. Dealer Development
4. Importation & Customs Clearance
5. Business Development
6. Project Management
7. Regulatory Filing
8. Market Research

My roles & responsibilities with Silviu Tour & Travel Sdn. Bhd.: (location: Kuala Lumpur, Malaysia)
1. Customer Service
2. Sales
3. Agent Liaison/Partner Management
4. Logistics & Bookings
5. Business Development

I am confident that my qualifications, skills and past working experiences are relevant to the requirements of the position and I can make significant contributions to the continued success of the organization. My resume is attached for your review and I would appreciate the opportunity to discuss with you personally.

2. Work Experience - CV/Resume Part 2 [Mandatory]


Current company : Standard Chartered Bank (China) Ltd.
Nature of business : Financial/Banking industry
Position : Product/Business Development Manager
Length of service : January 2007 - Current
Job description :
In-charge of managing and maintaining product proposition and brand identity for Debit card product, Corporate Payroll and Remittance products; drive debit card activation and customer acquisition; cross-function stakeholders communication related to Debit card, Payroll and Remittance products; product development and sales tracking, monthly performance tracking; keep abreast of market competition and regulatory changes; develop and obtain approval for Product Programmes; ensure product features, specifications and processes are built in compliance with Regulatory and Group policies; conduct product and sales training.

Tasks Performed :
 Execute and undertake closure of Electric Traveller’s Cheque (Easigo) by ensuring efficient communication to regulators, stakeholders and customers. (2007)
 Develop financial projections and budget for products – Debit Card, Universal Money and Corporate Payroll. (2007)
 In charge of Project Approval Requests (PAR) for Debit Card and Universal Money projects. (2007)
 Part of the Debit Card Project team to build and develop product system platform, processes,
 Participation in Rapid Improvement workshops for Account Opening, Debit Card and Remittance products. (2008)
 Undertake product management for Debit Card, product features and functionalities, product proposition, develop and obtain approval for Product Programme, marketing communication and collaterals, product and sales training, operational issues leading to official product launch. (2008)
 Launched Standard Chartered Bank (China) Ltd 1st-ever RMB-denominated debit card.
 Undertake product management and business development matters for Corporate Payroll i.e. develop product proposition, product training for Wholesale and Consumer Banking sales teams, engage stakeholders, communication with vendors, sales pipeline tracking for Pan-China by region, channel management, and evaluate ad-hoc cases and follow-ups with potential hot leads. (2008)
 Launched Standard Chartered Bank Corporate Payroll Account Service.

Previous company : Lotus Cars Distribution (China) Co. Ltd.
Nature of business : Automobile industry
Position : Marketing Officer
Length of service : August 2003 – December 2006
Job description :
In-charge of all marketing, advertising and promotions planning and strategizing, event management, translation and copyrighting work, liaison and public relations, quality certification applications, daily operations of marketing department, import and customs clearance duties, market research and analysis, report writing, corporate governance duties, integrated marketing communications, business development, dealer network development, etc.

Tasks performed :
 Conduct continuous market research, compiling data, initiate competitive analysis, government regulations, customs taxes and tariff amendments, current info and ongoing/future events (exhibitions, conferences, etc).
 Develop write-ups in Chinese and translation of marketing material from English to Mandarin for brochures and promotional print materials
 Liaison with local media, auto and lifestyle magazines - regular write-ups, arrange photo shoots and test-drives.
 Develop Lotus merchandise for marketing purposes – source and engage local vendors.
 Monthly reporting to Lotus UK on sales, marketing and after-sales matters.
 In charge of after-sales matters with Lotus UK, logistical issues, and importation and custom clearance matters.
 Undertake translation work for dealer contract, sales training and marketing promotional materials, after-sales material (service notes and owner’s manual), technical data and specifications.
 Liaison with dealers and maintain close contact with dealers in sales and marketing related issues
 Ensure dealers comply with CI related matters – supervision, support and maintenance.
 Plan and develop driver’s training, sales training for sales staff in appointed dealerships.
 Plan and develop feasible activities and events to promote brand and product.
 In charge of customs clearance matters for Lotus cars - liaison with customs declaration company, preparation of documentations, etc.
 Took over China Compulsory Certification (CCC) application matters – documentation of technical specifications, homologation issues, forms, and liaison with CCC consultant and Lotus UK regarding matters on China Quality Certification (CQC).
 Assist in corporate governance matters – liaison with appointed company secretary and accountant, documentations for business registration annual inspection, banking issues, etc. (2004, 2005 & 2006)
 Assisted in preparations for Proton/Lotus participation in 3rd Dongguan Auto Expo (Oct 2003) – liaison with exhibition organizers, arrangement of print material, arrange logistics and custom clearance for Proton and Lotus cars, liaison with Proton in Malaysia on arrangements and preparations, etc.
 Assisted in preparations and participated in THINK UK show (Red Hot Wheels) organized by British consulate in Times Square, Shanghai (Oct/Nov 2003).
 Act as interpreter/chaperone for 2 China Senior Engineers from Chang Chun Automotive Quality & Inspection Centre on factory inspection visit to Lotus factory in Hethel, Norwich, UK (Dec 2003).
 Provide support to Fuzhou dealer in their participation in local exhibitions and road shows in Fujian province (2003 & 2004).
 Assisted in documentation and translation matters for Proton’s (joint venture with Goldstar Heavy Industrial) application for passenger car manufacturing license in China. (2004 & 2005).
 Undertake to log in/register the company with Ministry of Commerce, China under new Automatic Import Permit regulations regarding importation of cars into China (2005).
 Arrange for a consignment of Lotus cars to be sent for quality inspection in Hong Kong under CCC exemption clause (2005).
 Provide support and act as liaison to Beijing dealer to participate in 5th Shenyang International Auto Exhibition (Jul 2006).

Previous company : Silviu Tour & Travel Sdn. Bhd. (Malaysia)
Nature of business : Travel/Hospitality industry
Position : Licensed Tour Guide/Tour Leader
Length of service : Jul 1994 – Feb 1998, Jan 2000 – May 2003
Job description :
Providing guide/leader service for tour groups within Malaysia, Thailand, Singapore, Indonesia & China; tour package planning, itinerary formulation and management; tour operations; etc.

3. Education & Training - CV/Resume Part 3 [Mandatory]

Higher Education

December 2007 Project Management Core
ESI International

January 2005 – August 2006 Master of Marketing
University of Newcastle, Australia

April 1998 – December 1999 American University Program
(Major: Mass Communication)
CGPA: 2.76 Cumulative Credit Hours: 49
INTI College, Malaysia

4. Computer Skills - CV/Resume Part 4 [Mandatory]
Computer Microsoft Office
(Word, Excel, PowerPoint, FrontPage, Outlook) Adobe (Photoshop, Adobe Pagemaker)
5. Other Skills - CV/Resume Part 5 [Optional]
Good communication skills
Strategic business sense
Excellent execution skills
6. Additional Information - CV/Resume Part 6 [Optional]
14yrs work experience (Travel, Auto, Banking), 6yrs China experience.


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Channel Sales Manager / Business Development Manager, Standard Chartered Bank (China) Ltd
CV/Resume ID no.: 97951

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